Author: Ryan

The Intern

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In August of 2011 I started as an intern at Sole Supremacy. I was living at home still at my parents while going to school. I was in my last year of undergrad at San Jose State University and I needed to figure out what I wanted to do as a career. Like many out there, I had absolutely NO idea what I wanted to pursue. I knew that my friend Derek who I grew up with playing basketball, owned a sneaker business so I asked if I can intern for him. I loved being on social media like everyone else and saw that at the time Sole Supremacy could have used some presence from being on there as well. I just wanted to find my niche and learn how the business ran.

I started by taking random pictures at the shop and posting them on Facebook, Twitter, and Instagram. Little did I know that Sole Supremacy already had somewhat of a following online. I started using twitter and we had maybe 50 followers. My knowledge for Jordan’s at the time was pretty much none. I knew which number Jordan was what but didn’t know the color ways or the nicknames. I noticed that we would always have a table stacked with used shoes waiting to be cleaned and put on eBay. DLew had me go through them and select a few to post on Twitter. Every day I would ask DLew “yo what are these called?” and post them on Twitter for X amount.

My office as I like to call it was a 2-and-a-half-foot filing cabinet that I placed my laptop on. I sat on a metal folding chair too at the time. Hey, it was a start. I did a bunch of random stuff at the shop when I first started. I just brainstormed anything and everything that might possibly work. DLew always gave me the freedom to just run with it. I did stuff like canned food drives at the shop during thanksgiving. If you brought in a can or more you would get $10 beans off your purchase. I did a shoe drive as well where we encouraged people to get rid of their beaters or shoes they don’t wear to give back to the ones who could use them. I did giveaways for reaching a certain amount of followers, random things like that. It helped boost my confidence that I was actually contributing to a real business, which in a way I kind of was.

This trend picked up pretty fast and we were able to move shoes quickly that way. By the time we moved to our 2nd location I had my own “specials” section, where we sold what I like to call “worn heat” or mainly more sought after sneakers. I felt pretty good because I had my own little rack, own corner desk, and a REAL desktop computer. If my coworkers TPN or X needed to move some personal stuff quickly they would just have me post it up on specials, tweet it out, and in a matter of days it would usually sell.

I had a valuable experience as an intern at Sole. I learned how a business was ran and got hands on experience of applying things I learned in school or just ideas that I thought would work. For young readers out there I really recommend interning or even volunteering in an industry that you have a passion for pursuing.

Notes: Few random pics from the first Sole shop, DS Bin Jordan 5s for $650 and DS Space Jam’s for $425 was what we were selling these at the time on Twitter.

bin5 spacejam13



Categories: Sneakers


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It’s 2016 and we are living in the digital age of YouTube and Instagram so why start a blog? I’ve found inspiration from other sites such as Grantland (RIP), the Players’ Tribune, Vice, Hypebeast, just to name a few. I understand the value of organic content in this industry. Every other sneaker blog or Instagram account reposts other users pictures to gain likes or attention. I want to create organic content that brings value to the sneaker world. I’m not going to review every upcoming release and give my opinion on them (might do it sometimes here and there). I’m not going to rehash popular stories to gain likes and exposure. For those who want to see the sneaker industry firsthand, keep coming back to the blog for more stories.

Every one of my coworkers at the shop are hustlers. They never stop trying to find ways to better themselves to provide for their families and futures. Let me introduce you to my coworkers, Derek (DLew or Darryl), Rob (Robear), Tony (TPN), Christian (X), Juan (Troll or JCP), Jeremy (Jer), Sanh (Bjourne or Reeeeeek), Scott (Scotty). I will continue to refer to them in this blog by their nicknames in parenthesis. Oh speaking of nicknames, they refer to me, Ryan, as Ree Ree.  I get inspired by these guys by their work ethic which is one of the reasons why I started this blog. It really is true when people say that if you surround yourself with others who always try to better themselves it will rub off on you as well.

My vision for Tucked Laces has yet to be fully determined. I am thinking bigger picture so I will not limit myself to the topic of sneakers but sports, pop culture and fashion as well. My short term goals are to engage our audience and provide them with not only entertainment but a valuable insight as well. I have a million different ideas on how to make this blog stand out from the hundreds of others. Hope you all enjoy!

Categories: Sneakers, Uncategorized